State Of California Officially Promotes Marijuana Industry with New Campaign

The state of California is launching an educational outreach campaign meant to promote the marijuana industry and provide resources to help farmers secure and maintain cannabis cultivation licenses.

The California Department of Food and Agriculture’s (CDFA) CalCannabis Cultivation Licensing division is spearheading the “This is California Cannabis” campaign, which involves community events and workshops to inform residents about licensing opportunities within the market and technical assistance they provide.

“CDFA is committed to the success of our state’s commercial cannabis cultivators,” Karen Ross, the secretary of the department, said in a press release. “’This is California Cannabis’ celebrates the passion and hard work of licensed cannabis growers and highlights how we’re all working together to protect and promote the health, safety and quality of the industry.”

Another part of the outreach effort is a quarterly newsletter that will feature profiles of licensed cultivators, policy updates and tips. The department started by publishing three profiles of farmers based in Humboldt County, Santa Barbara County and Monterey County.

They also released several companion videos showcasing the farmers and highlighting how CDFA supports the industry and works with businesses to ensure that they’re in compliance.

“To live in Humboldt and to grow weed, it’s an amazing life,” CaliGardens owner Spencer Sanborn is shown saying in one of the state-funded videos. “We care about the people around us. If that can make it through, I’ll feel like I have succeeded.”